FREE WEBINAR FOR MARKETING TEAMS
How to Get Your Brand Recommended by ChatGPT, Claude, Gemini and other AI
(And Why It Already Affects Your Sales)
A 30-minute webinar + Q&A session on answer engine optimisation and generative engine optimisation, built for marketers who need to act before the category settles.
Free. Recording sent to all registrants.
SEPTEMBER 9
5 PM (CEST)
Your audience is already there!
Your customers are no longer searching. They are asking. ChatGPT, Claude and Gemini have become the new top-of-funnel: people use them to decide what to buy, whom to trust and which brand to shortlist.
The shortlist forms quickly and updates slowly. The earlier your brand enters it, the cheaper and faster it stays there.
By the time someone reaches your website, the AI has already decided whether you belonged in the conversation.
This session covers how AI brand visibility actually works, why most brands are invisible in AI search without realising it, and what marketing teams can do right now to fix it before the category stabilises and the rankings harden.
What is AEO and GEO
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Answer engine optimisation (AEO) is the discipline of making sure AI systems correctly pick, rank and recommend your brand when users ask a question.
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Generative engine optimisation (GEO) is the discipline of making sure your brand is accurately represented inside the answer the AI generates.
AEO decides whether you appear. GEO decides how you are described once you do. Together they form the new visibility layer of AI search, the same way SEO became the visibility layer of Google fifteen years ago.
The brands that move first hold the shortlist. The ones that wait spend the next two years trying to break back in.
What you should already be doing
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Check your AEO. Check your GEO.
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Check which third party resources influence your category.
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Compare your brand against category leaders.
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Optimise for GEO: own web site programming and content layers.
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Leverage your presence on third party sources with more citations and more weight.
What you will leave this session knowing
How LLMs actually decide what to recommend.
Why your brand may be missing from AI search.
What changes when SEO is no longer enough.
The three layers that drive AI brand visibility.
Why PR and third-party mentions matter again.
Where to start & where to go.
Agenda:
· 5 min · Context.
Where AI search stands today, why the shift is happening faster than SEO did, and what is actually at stake for marketing teams this year.
· 10 min · How LLMs decide what to recommend.
The mechanics behind how ChatGPT, Claude and Gemini source, weight and surface brand information when answering a question.
· 10 min · The three layers of AI brand visibility.
Technical signals, on-site content and external mentions, with concrete examples of what AEO and GEO look like in practice.
· 5 min · A framework you can use.
A practical sequence of audit, fix and monitor, built for in-house marketing teams.
· 30–45 min · Live Q&A. Bring your category, your brand or your specific question.
This is not a sales pitch for an agency, but a working session for marketers who need to make decisions in the next two quarters.
Meet the Speaker
Natali has worked in marketing since 2010, in house and agency-side, across B2B and B2C, on both early-stage products and established brands. Her clients keep her on retainer for the same reasons: she understands the market demand before she touches the tactics, and adapts narratives to the audience and the contexts, and she takes each brand deep enough to question the brief.
She now leads AI, TELL ME!, an initiative focused on answer engine optimisation and generative engine optimisation, helping marketing teams understand and improve how their brands appear in AI search.
Questions about webinar.
AI, TELL ME! runs a free monitoring scan for webinar participants. See your brand's current AI brand visibility.
