About Us
A Team of Practitioners
We have built and run our own businesses for over 15 years and know firsthand what it takes to grow a brand in competitive digital environments.
That experience is why we focus on measurable AI visibility rather than abstract frameworks.
There is no one size fits all approach to GEO & AEO — so we do not offer one.
How We Work
Brand Strategy & Content Intelligence
Our strategists dig into how brands are described, positioned, and referenced in AI-generated responses. We focus on what AI systems read and cite, and how that translates into real visibility inside ChatGPT, Claude, and Gemini.
Our Own Platform
We built our own platform from the ground up. That means we are not limited by third-party tools or off-the-shelf logic. We define the metrics, design the methodology, and adapt the analysis to what each brand and market actually requires.
Enterprise
Enterprise Adoption & Implementation
Several of us come from corporate environments and know how brand governance, content approval cycles, and team inertia work in practice. We design GEO programs that fit into existing structures and deliver outputs that teams can act on without decoding technical jargon.
With this combination of brand strategy, technical depth and operational experience, you get a team that can close the gap between how your brand is built and how AI systems recommend it.
Our Team
Your Rescue Team
Max Koller
AI Systems Architect
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Designing and deploying ML and AI systems since 2009.
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Led development of LLM pipelines for enterprise knowledge management.
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Built and scaled agentic workflows for content analysis, retrieval, and synthesis.
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Implemented custom model fine-tuning and RAG architectures for B2B platforms.
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Designed AI infrastructures handling 1M+ monthly queries.
Natali Smith
Strategy & Communications Lead
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Managing digital communications for tech brands since 2009.
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Led brand positioning projects in SaaS, FinTech, and hardware sectors.
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Built content and PR strategies for European and US markets.
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Developed messaging frameworks used across AI, cloud and data products.
Nik Adams
AI Pipeline & Monitoring Lead
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Tested and trained LLMs for AI model developers through enterprise evaluation projects since early 2024.
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Built LLM-based workflows for research, outreach, monitoring and structured content analysis.
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Developed agentic pipelines for content generation, data management and AI-driven document processing.
In marketing since 2009. In AI search since it became a category.
Our team has worked with international brands across SaaS, e-commerce, fintech and professional services for over fifteen years, originally as ContActive Tech Communications.
Today, that same senior team applies its strategic and technical expertise to answer engine optimisation, generative engine optimisation, and AI search visibility.
If AEO and GEO are on your radar, we would be glad to talk.