Service · GEO Strategy & Roadmap
GEO Strategy & Roadmap
Get detailed AI Search insights, turned into a prioritised GEO and AEO action plan.
AI Search monitoring, website GEO and AEO assessments and competitive intelligence translated by AI, TELL ME! team into a clear, prioritised plan for improving brand visibility in AI-generated answers and recommendations.
The roadmap combines proprietary AI Search monitoring with Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) assessments, conducted with proprietary agency tools, with our team expertise in GEO, digital marketing, online placements and PR to identify what should be done, where, in what order.
What the strategy covers
What the strategy covers
AI Search & Competitive Position
A detailed assessment of your current position in AI-generated answers and recommendations, compared with relevant competitors.
The strategy considers:
- Your current AI Search presence across relevant segments.
- Competitor presence and positioning.
- The sources and signals associated with AI-generated recommendations.
- Key gaps and opportunities identified through monitoring.
- GEO readiness of key competitors.
- Opportunities to improve visibility, authority and recommendation potential.
Owned Website GEO
A prioritised plan for improving the GEO readiness and AI Search performance of your owned website.
The roadmap covers:
- Technical GEO priorities.
- Content and information gaps.
- Template-by-template recommendations.
- Page-by-page priorities where required.
- Structural and machine-readable information.
- Content types and formats that may improve AI understanding and citation.
- Priorities for improving the website as a source for AI-generated answers.
Third-Party Presence
A prioritised roadmap for strengthening the external presence that contributes to AI Search visibility and authority.
This includes identifying relevant opportunities across third-party sources and assessing them against:
- Potential AI Search impact.
- Relevance and authority.
- Competitive presence.
- Estimated speed of execution.
- Relative cost and effort.
- Potential for Fast Wins.
What you get
The strategy turns multiple sources of evidence into a structured roadmap with clear priorities.
You will understand:
1
What matters most
Which GEO actions are likely to have the greatest strategic relevance for your business and AI Search position.
2
What to fix first
Which technical, content and presence gaps should be addressed before lower-priority opportunities.
3
Where competitors have an advantage
Which areas of AI Search presence and GEO readiness competitors are currently stronger in.
4
Where the Fast Wins are
Which opportunities may be faster, more cost-efficient or both, particularly in relation to relevant competitors.
5
How to move forward
A structured sequence of actions that can be used by internal teams, external partners or the agency for implementation.
Based on proprietary monitoring and agency expertise
The roadmap is based on evidence rather than a generic GEO checklist.
AI Search monitoring is conducted using the agency's proprietary tools, allowing brand and competitor presence to be assessed across relevant queries, segments and sources.
These findings are combined with detailed website GEO assessments and the agency's practical experience across GEO, online marketing, digital placements and PR.
This combination is particularly important for third-party presence: identifying where a brand should appear is only the first step. The roadmap also considers where it is realistically possible to establish presence, how quickly it can be achieved, the likely effort and cost involved, and what is already working within the relevant market.
The strategy is further informed by patterns observed across industries and verticals through ongoing AI Search Optimisation work.
Why an agency-led GEO roadmap matters
GEO requires more than identifying technical or content gaps.
AI Search visibility depends on how a company is represented across its own website and the wider information ecosystem used by LLMs. Deciding where to invest therefore requires an understanding of both AI Search behaviour and the practical mechanics of building online presence.
Marketing and PR expertise helps assess where credible third-party presence can realistically be established. GEO expertise helps determine which forms of presence and content are more likely to be recognised, cited and incorporated into AI-generated answers and recommendations.
The result is a roadmap designed around business priorities and competitive reality, rather than a generic optimisation checklist.
Who is it for?
GEO Strategy & Roadmap is suitable for companies that:
- Have completed a GEO or AI Search assessment and need a clear action plan.
- Need to prioritise technical, content and third-party GEO activities.
- Want to understand how to improve their position against competitors.
- Need to allocate internal resources and external budgets effectively.
- Want to identify Fast Wins before committing to larger initiatives.
- Need an experienced partner to translate AI Search data into practical priorities.
From priorities to roadmap
The output is not simply a list of recommendations.
Actions are structured according to priority, relevance and practical feasibility, creating a roadmap that can guide implementation and resource allocation.
The roadmap can cover:
- Owned Website. Technical GEO fixes, content improvements, structural changes and page-level priorities.
- Third-Party Presence. External sources, placements and authority-building opportunities relevant to AI Search.
- Competitive Opportunities. Specific opportunities to close gaps or gain an advantage over relevant competitors.
- Fast Wins. Actions with a potentially favourable combination of impact, speed, cost and implementation effort.
What happens next?
The roadmap can be used as a standalone strategic document or as the foundation for implementation.
Depending on your internal capabilities, implementation may be managed by your own team with agency guidance, supported through consultancy and periodic reviews, or delivered directly through ongoing GEO services.
What happens next?
The roadmap can be used as a standalone strategic document or as the foundation for implementation.
Depending on your internal capabilities, implementation may be managed by your own team with agency guidance, supported through consultancy and periodic reviews, or delivered directly through ongoing GEO services.
Frequently Asked Questions
What is a GEO strategy and roadmap?
A GEO strategy and roadmap is a prioritised action plan for improving a company's visibility, authority and potential inclusion in AI-generated answers and recommendations. It covers owned-website GEO, content, technical factors and relevant third-party presence.
How is the GEO roadmap developed?
The roadmap combines AI Search monitoring, website GEO assessments, competitor analysis and proprietary agency tools with practical expertise in GEO, marketing, online placements and PR.
What are proprietary AI Search monitoring tools used for?
The tools are used to monitor how brands and competitors appear across relevant AI-generated answers and recommendations and to identify patterns, gaps and opportunities that inform the strategic roadmap.
Does the roadmap include website recommendations?
Yes. The roadmap can include technical and content priorities at both template and page level, depending on the scope of the underlying assessment.
Does the strategy include third-party presence?
Yes. Third-party opportunities are assessed based on their relevance, authority, competitive presence, potential AI Search impact, execution effort, speed and relative cost.
Will the roadmap identify Fast Wins?
Yes. Potential Fast Wins are identified based on the company's specific market and competitive environment, as well as patterns observed through GEO work across industries and verticals.
Is the GEO roadmap an implementation service?
The roadmap itself is a strategic service. Implementation can subsequently be performed by the client's internal team, with agency consultancy and review, or through ongoing GEO implementation services.
How does AEO fit into the GEO roadmap?
Answer Engine Optimisation (AEO) focuses on making information easy for answer engines to retrieve and present directly. The roadmap combines AEO with broader GEO priorities to create a coordinated AI Search optimisation plan.