FREE WEBINAR AND ROUND TABLE FOR MARKETING
How to Get Your Brand Recommended by ChatGPT, Claude, Gemini and other AI
Join us to learn more about AI search and how answer engine optimisation (AEO) and generative engine optimisation (GEO) influence your customer decision making.
Formats:
-
30-minute webinar with a live Q&A
-
Round table for a small group to exchange experiences
Both activities draw on our client cases across different industries. Numbers of participants are kept small so we can give each case proper attention.
Free. Recording sent to all registrants.
ROUND TABLE
SEPTEMBER 16
5 PM (CEST)
SEPTEMBER 23
5 PM (CEST)
WEBINAR
SEPTEMBER 17
5 PM (CEST)
SEPTEMBER 24
5 PM (CEST)
Ways to participate
The webinar and the round table are two separate events. Pick the one that feels more engaging or come to both.
ROUND TABLE
Format
Open discussion between brand marketers
Duration
30 minutes, plus extra time when important
Group size
Limited, up to 6 participants
Led by
Natali, as coordinator
What you get
Exchange knowledge, experience, cases
WEBINAR
Format
One speaker, a structured walkthrough
Duration
30 minutes, plus live Q&A
Group size
Limited, up to 10 participants
Led by
Natali
What you get
A framework you can apply the same day
What you will leave this session knowing
ROUND TABLE
How other marketers are handling the same problem
What worked and what did not, in cases close to yours
Where your own experience might have a space to grow
Questions about your brand you had not thought to ask
Some things to try with your own brand next
WEBINAR
How LLMs decide what to recommend
Why your brand may be missing from AI search
The three layers that drive AI brand visibility
Experiences and observations from a GEO agency cases
Where to start & where to go
Agenda
ROUND TABLE
5 min · Welcome
A quick round of introductions: who is in the room and what they are working on.
5 min · Fresh findings and observations
Agency experience of working with different customers and own monitoring tools offers us a luxury to spot the trends. We are happy to share them.
20 min · Experiences, cases or just questions
Participants share experiences, be it successful or not, cases, guesses & hypothesises, or just asks question to discuss.
5 min · Wrap-up
Questions to chase further on, experiences to share next time, key takeaways.
WEBINAR
5 min · Context
Where AI search stands today, why the shift is happening faster than SEO did, and what is at stake for marketing teams this year.
5 min · How LLMs decide what to recommend
The mechanics behind how ChatGPT, Claude and Gemini source, weight and surface brand information when answering a question.
5 min · The three layers of AI brand visibility
Technical signals, on-site content and external mentions, shown through our client cases across different industries.
15 min · A framework you can use. Know-hows & hacks.
A sequence of audit, fix and monitor, built for in-house marketing teams. Know-hows and life-hacks from agency experience.
30-45 min · A framework you can use
Bring your category, your brand or your specific question.
Meet Natali Smith
Natali has worked in marketing since 2010, in house and agency-side, across B2B and B2C, on both early-stage products and established brands. Her clients keep her on retainer for the same reasons: she understands the market demand before she touches the tactics, adapts narratives to the audience and the contexts, and takes each brand deep enough to question the brief.
She now leads AI, TELL ME!, an initiative focused on answer engine optimisation and generative engine optimisation. She hosts the webinar above and coordinates the round table, keeping the discussion on track.
Your audience is already there!
Buyers are already asking ChatGPT, Claude and Gemini what to buy and who to trust before they visit a website. Companies that show up consistently have an advantage — and this is changing how people discover and evaluate brands.
AEO and GEO are becoming a new layer of marketing work, not a one-off project. In these sessions, we’ll look at what this means in practice, where companies are already getting it right, and where your team should focus next.
You’ll see examples from our client work across different industries and leave with a clearer understanding of what’s changing and where to start.
Questions & Answers
AI, TELL ME! runs a free monitoring scan for webinar participants. See your brand's current AI visibility.
