Case Study · Data Centres & Colocation
How a US Colocation Marketplace Increased AI Search Visibility and Reached 65+ Leads per Month
AI Search & SEO Growth for a Data Centre & Colocation Marketplace
SERVICES
AEO & GEO Monitoring · Content Strategy · SEO · Link Acquisition · Website Development
CLIENT
Colocation Marketplace
INDUSTRY
Data Centres & Colocation
MARKET
United States
PROGRAMME
11 months
Results at a Glance
+31%
Brand mentions across AI-generated answers
+89%
Company pages appearing across AI-generated answers
65+
Leads per month after 11 months
Dozens
Search and AI search topics with gained visibility
The Challenge
The client helps businesses compare colocation and hosting options across a network of more than 500 providers and facilities.
The project focused on growing organic traffic and lead generation while expanding the client's visibility across colocation, data centre infrastructure, rack space and GPU hosting.
As AI search became more important, monitoring was added to track how often the client appeared in AI-generated answers, which competitors appeared alongside it and which of the client's pages were being used as sources.
The Baseline
AI search monitoring was set up across relevant commercial and research queries. The monitoring tracked:
- Brand mentions.
- Competitor mentions.
- Topics where the client appeared or was missing.
- The client's pages used in AI-generated answers.
- Sources used in answers across AI platforms.
This gave a baseline for measuring changes in AI visibility over time.
What Was Done
1
Expanded content around buyer searches
Content was created and updated around the questions businesses ask when researching colocation and data centre services. Topics included colocation pricing, high-density colocation, multi-rack deployments, GPU infrastructure, rack space and provider sourcing.
2
Built service-specific landing pages
The number of pages covering individual services and search needs was expanded, giving the client more relevant pages for specific commercial and research queries.
3
Improved the website and marketplace
Website and marketplace improvements ran alongside the content and SEO work.
4
Built backlinks
Link acquisition was run to support the client's service pages and informational content.
5
Added AI search monitoring
Our team tracked the client and its competitors across relevant AI search queries, showing where the brand appeared, where competitors were more visible and which of the client's pages were being surfaced in answers.
HIGH LEVEL OUTLOOK
AI Search Results
Between monitoring rounds, the client's brand mentions across AI-generated answers increased by 31%.
During the same period, the number of different client pages appearing across AI-generated answers grew by 89%.
Pages appearing in AI answers covered topics including: pricing, high-density colocation, multi-rack solutions, procurement and sourcing, GPU infrastructure, and rack space.
Growth & Lead Generation Results
The AI search work was part of an SEO and website growth programme.
After 11 months, the client was generating 65+ leads per month through the programme, with visibility across dozens of search and AI search topics.
The work covered content strategy, landing pages, link acquisition, website improvements, marketplace development and AI search monitoring.
What Changed
The client increased the number of topics and pages through which it appeared in search and AI-generated answers.
Monitoring showed which pages were being picked up by AI systems and where competitors had stronger visibility, guiding the next round of GEO and SEO work.
In marketing since 2009. In AI search since it became a category.
Our team has worked with international brands across SaaS, e-commerce, fintech and professional services for over fifteen years, originally as ContActive Tech Communications.
Today, that same senior team applies its strategic and technical expertise to answer engine optimisation, generative engine optimisation, and AI search visibility.
If AEO and GEO are on your radar, we would be glad to talk.