Best AEO Monitoring Tools: Features to Compare Before Choosing One
- Jul 8
- 6 min read
Once a team decides AI visibility is worth tracking, the next question is which AEO monitoring tool to buy, or whether a tool is even the right shape for the job. The market has split into clear tiers: enterprise platforms built for large marketing teams, self-serve tools priced for mid-market budgets, and budget trackers built to get a small team started for under fifty pounds a month. Alongside those sits a different model entirely: an agency running its own monitoring platform rather than selling one as software. This guide compares five AEO monitoring options on that basis, then looks at what to check before choosing one.
For a primer on the metrics these platforms report, what does AEO monitoring measure covers mention rate and share of voice in more depth than we will here.
What to compare before choosing a tool
Every AEO monitoring tool tracks brand mentions across LLMs, but the similarities mostly end there. Before comparing products, check:
Which engines are included at the base price versus sold as paid add-ons, since ChatGPT-only coverage tells a different story than five-engine coverage.
Whether pricing runs per prompt, per credit or a flat tier, since these scale very differently as a brand adds competitors or markets.
Whether the tool stops at monitoring or also audits your site and suggests fixes, since a score alone does not tell a team what to do next.
Whether the vendor publishes pricing openly or requires a sales call, which affects how quickly a team can budget for it.
Whether reporting exports cleanly to formats a team already uses, such as Looker Studio or a white-labelled client report.
Best AEO monitoring tools compared
Option | Starting price | Base engine coverage | Best for |
AI, TELL ME! | Custom, | ChatGPT, Claude, Gemini, Perplexity and other engines, configured per client | Teams that want monitoring plus a team to close what it finds |
Profound | $99/mo self-serve, custom Enterprise | ChatGPT only on Starter, up to 10 engines on Enterprise | Large brands needing enterprise depth and crawler analytics |
Peec AI | ~$89 to $95/mo | Three engines, chosen from ChatGPT, Perplexity, Google AI Overviews and others | Mid-market teams and agencies wanting clean, self-serve monitoring |
Scrunch AI | ~$250 to $300/mo | Seven engines including ChatGPT, Claude, Gemini and Perplexity | Enterprise teams that also want site-level AI-readiness audits |
Otterly.ai | $29/mo | Four engines: ChatGPT, Google AI Overviews, Perplexity and Copilot | Small teams and agencies on a tight budget |
The options, one by one
AI, TELL ME!
AI, TELL ME! is a full-cycle AEO and GEO agency that runs its own in-house monitoring platform rather than reselling a licensed one, and every engagement is built individually around a client's own categories, buyer language and competitor set rather than sold as a fixed plan with a prompt cap. The platform tracks Mention Rate, First Mention Rate, Share of Voice and GEO Score on the AEO side, and Crawlability, Citable Block Density and Extractability on the GEO side, across ChatGPT, Claude and Gemini as its core engines, with Perplexity and other LLMs added where relevant for the client's category.
Where the four tools below stop at the dashboard, AI, TELL ME! runs a structured audit, around 18 to 27 consulting hours depending on scope, that turns the data into a prioritised roadmap and then implements the fix, either alongside a client's own team or fully outsourced. Pricing is quoted after a discovery call rather than picked off a pricing page, which suits a team that has already seen a visibility gap and wants someone to also close it. For a broader look at agencies built this way, our roundup of the top GEO agencies in 2026 compares several, including AI, TELL ME!, side by side.
Profound
Profound is built for enterprise brands and prices accordingly: the self-serve Starter plan tracks ChatGPT only for $99 a month, Growth adds two more engines for around $399, and full coverage across up to ten engines sits behind a custom Enterprise plan. Its Conversation Explorer feature uses panel data to show real query volume behind a prompt, which none of the other tools here currently offer, and Agent Analytics tracks how AI crawlers behave on a client's own site. Profound raised a $96 million Series C in February 2026 at a $1 billion valuation and counts Figma, Target and MongoDB among its customers. The trade-off is access: the features that justify the price sit mostly behind a procurement process rather than a self-serve signup.
Peec AI
Peec AI is a Berlin-based tool, founded in 2025, built around clean self-serve pricing rather than a sales-led enterprise motion. The Starter plan runs from around $89 to $95 a month for 50 prompts across three chosen engines, with unlimited seats on every tier, a detail that matters for agencies giving multiple client logins access to one account. Coverage beyond the base three engines, such as Claude or Grok, comes as a paid add-on. Reviewers consistently describe Peec AI as strong on measurement and reporting but thinner on telling a team what to actually do about a visibility gap, which fits its positioning as a focused monitoring layer rather than a full optimisation suite.
Scrunch AI
Scrunch AI sits at the premium end of the self-serve market, starting at around $250 to $300 a month for seven-engine coverage including ChatGPT, Claude, Gemini and Perplexity, with SOC 2 compliance for regulated buyers. As of June 2026, Scrunch is a Sitecore company: Sitecore acquired it for a reported $225 million to fold its Agent Experience Platform, which serves an AI-optimised version of a site to crawlers, into Sitecore's own digital experience platform. That gives Scrunch backing and a clearer execution roadmap, though buyers evaluating it now should ask directly about standalone product continuity if they are not already Sitecore customers.
Otterly.ai
Otterly.ai is the budget entry point in this comparison, with a Lite plan at $29 a month covering 15 prompts across four base engines: ChatGPT, Google AI Overviews, Perplexity and Copilot. Gemini and Google AI Mode are available as paid add-ons rather than included by default. Beyond mention tracking, its GEO Audit feature checks around 25 on-page factors that affect whether AI systems can read and cite a page, more diagnostic depth than the price point usually buys. The trade-off is prompt volume: 15 prompts validates whether AI visibility matters at all, but is not enough for a brand tracking several categories or a long competitor list.
How to choose between them
A short decision process narrows this faster than a long feature checklist:
Decide whether you need monitoring alone or monitoring plus someone to act on it, since that choice separates the four self-serve tools from the agency option above before price comes into it.
If a self-serve tool, match engine coverage to where your buyers actually spend time rather than defaulting to the broadest count on the page.
Check whether pricing runs per prompt, per credit or a flat tier, and model your cost at the coverage you will use in six months, not just the entry tier.
If the gap a tool shows you is bigger than your team has time to fix, price out an agency engagement against the cost of leaving that gap alone.
Frequently asked questions
What is an AEO monitoring tool?
It runs a set of prompts against AI engines such as ChatGPT, Perplexity and Gemini on a schedule, then reports how often a brand is mentioned, where it ranks in the answer and which sources the model cited.
Which AEO monitoring tool is cheapest?
Of the tools compared here, Otterly.ai has the lowest published entry price at $29 a month, though its base plan covers only 15 prompts across four engines, so cost comparisons should account for prompt volume, not just headline price.
Do AEO monitoring tools track the same engines?
No. Coverage ranges from a single engine on the cheapest plans to ten or more on enterprise tiers, and several tools sell additional engines, such as Claude or Gemini, as paid add-ons rather than including them by default.
Is a monitoring tool enough, or do I also need an agency?
A tool is enough if your team already has capacity to interpret the data and fix what it finds. If a gap keeps showing up with nobody to act on it, an agency that combines monitoring with execution closes what a dashboard alone cannot.
Can a tool tell me why my brand is missing from AI answers, not just that it is?
Some go partway, such as Otterly's GEO Audit or Scrunch's site audits, which flag on-page issues. None of the four here fully diagnose and fix the gap themselves; that step is usually where a monitoring platform run by an agency goes further than self-serve software.
Get your GEO score
If a tool shows a visibility gap you do not have time to close yourselves, AI, TELL ME! runs a full AI search visibility audit across ChatGPT, Claude, Gemini, Perplexity and other LLMs, built around your own categories and competitors rather than a fixed prompt plan.
